The study and analysis of the development situation of the
Internet + in year 2016
In year 2015 , Internet + was upgraded to become national strategy with the result that the policy about Internet + of many fields and regions were put out continuously . Traditional enterprises and internet enterprises carried out Internet + strategy while the application and innovation of internet sprang out one by one , therefore , the status and role of the internet as the engine of innovation and development has become clearer and clearer . Considering the two months development in year 2016, Chinas internet will enter a new stage of development. Internet + strategy will be pushed further , sharing economy igniting the development of new internet model and the internet ecology will enter the period of development and strengthening ,the integrating level of traditional industry being distinctly raised .
一。 Basic judgement about the situation in year 2016
(一） Internet + strategy continued to be pushed in depth and breadth .
Internet + policy is intensively released . In March 2015, the concept of Internet + was first put out during NPC ( National peoples congress) and CPPCC ( Chinese Peoples Political Consultative Committee ) . In July , the state council issued the guidance on actively promoting internet + action . Since the internet + was raised to national strategies , state ministries and commissions and local government have issued policy documents in the field of Internet + . In the level of ministries and commissions , the Ministry of commerce issued the Internet + circulation plan of action . The peoples Bank of China took the lead of 10 ministries and commissions to release guidance on promoting the healthy development of the internet finace . National Tourism Administration bureau issued Action Plan of implementing tourism + Internet .
Local government also accelerated making the documents implementing Internet + . Now , Jilin , Fujian ,Jiangsu , Hainan , Sichuan , Shandong , Inner Mogolia , Jiangxi , Guangdong , Hunan , Henan , Shenzhen etc provinces and cities have issued relevant policies promoting the development of Internet +. In Advice about the 13th five-year plan of the development of national economy and society made by the central committee of the communist party of China ,development idea about Internet + was again stressed . Besides , policies about Internet + in various industries and regions were continuously made to be landed and carried out . The application innovation in the field of Internet + and commercial model continuously appeared , deeply reforming the former running model of traditional industries such as retail , catering , housekeeping , finance , health care ,education , agriculture and manufacturing etc . In the manufacturing field of Internet + , there appeared crowd-sourcing , crowd-creating and crowd-desining etc network collaborative innovation modes and customized making , intelligent and flexible etc intelligent making modes . In the field of people benefit , since Ant financial services group , Alibaba group and Sina micro blogging started Internet + city service strategy , in Shanghai , Shenzhen etc more than 80 cities in China , people can finish hospital registration , shopping in department store and super market , buying train or bus ticket , paying water , electricity and gas etc.
The situation in year 2016 is as follows : with the gradually continuous introduced policies about Internet + , intelligent manufacturing and the further implementation of broadband China strategy and with the continuous optimization of network environment , all kinds of application innovation will continue to be active , manufacturing enterprises will innovate commercial modes and exploring the manufacturing modes adapting to internet age , therefore , Internet + strategy will be developed in depth .
(二）Sharing economy lights new development mode of Internet .
The new commercial mode coming into being under the background of the Internet , namely using mobile Internet and big data technology to achieve the re-allocation of social idle resources , improve the efficiency of resource application and reduce purchase cost . At present , the market scale of global sharing economy is about $15 billion , which is expected to reach $ 335 billion till year 2025.
Sharing economic mode is a new mode of the innovating individual consuming service in the Internet era . Uber , as the representative enterprise of sharing economy in the United States brought about subversive change to taxi industry . It has carried out internet tailored car ,taxi and carpool etc sharing service , whose market value has surpassed $50 billion . Domestic sharing economy also had the blowout type development . Sharing economy mode began to infiltrate from the field of traffic and travel to house rental , house keeping service , hotel , catering , tourism and other areas . There appear a lot of influential enterprises such as Didi travel , Easy to car , piggy short time rent and Way Home etc . In the Internet + traffic field , the users in taxi travel platform of Didi travel has reached 250 million , daily active users reaching 40-50 million , successful orders surpassing 10 million orders , providing part time and full time drivers of more than 10 million people . The market value of Didi travel exceeded more than $20 billion in October 2015 . The special car platform of Didi travel fast taxi got the running qualification of arranging car rental , becoming the first company in China to get network arranging car rental platform qualification .
Looking into year 2016 , with the rapid rise of global sharing economy and the wide use of mobile Internet , sharing and collaborative concept will become increasingly popular , more and more entrepreneurs or companies will explore new business mode of sharing economy.
(三）The Internet ecological construction goes into strengthening phase
With the Chinese economy entering a new normal state , economic growth continued to face downward pressure and the Internet companies began to hold together for warmth . Accelerating the scale expansion to forge end to end service based on business symbiosis , the Internet Ecosystem was shaping the new competitive advantage of industry and investment mergers and acquisitions were the main means of accelerating the scale expansion .
In 2015 , the Internet enterprise rode on the horse to enclose land , there appeared many incidents of investment ,cooperation and merging . From Didi merged with fast taxi at the beginning of the year , to 58 city formed alliance with market nets in April , Ctrip made acquisition of art dragon in May , then in August Jingdong bought 4.3-billion- share of Yonghui super market , Ali and Suning built up marriage in October , at first Meituan merged with the public comment , then Ctrip and Where to go walked hand in hand ,finally , in November , Ali acquired Youku soybean in cash .
Internet companies realized the expansion of market share through scale expansion , such as Ctrip merged with Where to go , meituan merged with the masses comments , 58 city merged with market nets , basically to achieve more than 70% of the market share in the vertical field . After cooperation , the sales of Suning and Ali in the first double eleven showed substantial growth . Suning achieved the whole network sales rise of 358% while Alis turnover reached 91.217 billion Yuan , a year-on-year growth of 59.7%.
At present , Chinas macroeconomic situation brought more pressure to the Internet business . Besides , accelerating the scale expansion through the expansion of investment is not a healthy way of development and is difficult to bring continuous profit . It is expected in 2016 , the competition level of the Internet industry will upgrade from the expansion of size and business to ecological system competition focusing on raising efficiency and innovating commercial mode ,therefore , building up mature commercial ecological system has become the primary task of the major Internet companies .
(四） The integration level of traditional industries is significantly enhanced
In 2015, with the warming up of Internet + and the continuous expanding of the scope of Internet application , the Integration of Internet with traditional industry such as agriculture , manufacturing , retail , finance , tourism , catering ,education , transportation and logistics etc is successively deepening .
The Internet is reverse forcing manufacturing industry to make transformation and upgrading , accelerate the development of intelligent manufacturing , raise the value chain of manufacturing enterprise and drive the production of manufacturing enterprises to make transformation toward the internet based network , individualization , flexible manufacturing and service . For example , Meidi cooperated with the international robot giant Yaskawa to establish robot joint venture to carry out internet + intelligent home furnishing exploration .
The integration and innovation of Internet and service industry in various fields speeds up the service industry specialization and reorganization , resulting in the fact that the Internet level of retail, finance , transportation , tourism ,health care ,education etc industry is greatly raised , expediting the birth of new business type such as internet business , internet banking , internet medical , internet -appointment-rent- car etc . For example , the internet health care can realize on line registration ,reserved treatment and drive the deep reform of hospitalization mode and hospitalization service mode . Internet banking has given birth to Shenzhen Qianhai micro public bank , Zhejiang network commercial bank etc internet banking , stimulating the internet banking of traditional finance and promoting the development of inclusive finance .
It is expected that by the end of 2016 , with the implementation of Internet + action and the gradually pushing ahead of pilot demonstration in various fields , the trans-boundary integration of internet and traditional industries will be further accelerated . The integration level of traditional industries will be significantly improved .
