The tablet market growth is continuing to slow down
The release date：2015/4/24 11:49:24
The tablet market growth is continuing to slow down
Market data shows that following the slow development in 2014, tablet computer market demand in 2015 will continue to decelerate . Growth will still slow down . It is expected that in 2015 the global tablet computer sale will
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reach 0.233 billion units , compared with the growth rate of 8% in year 2014 .
Although in the past two years the global tablet computer has achieved two digit growth , from the beginning of last year , the market has been shrinking . There are many reasons leading to the decline of the data , one of which is the life span of the tablet computer is prolonged , the family can share a piece of equipment and software upgrade can also make equipment keep up with the trend . Another reason is the lack of innovation in the hardware level , which does not stimulate consumers purchase desire .
We expect cognitive computing will improve relations between consumers and manufacturers . The latter will evolve from passive hardware provider into synchronization with users . Speaking of personal cloud ,we find it not only provides the user with experience quality calculation , but also helps to improve the personalization of the customer relationship and automatic customization of service and advertising .
In 2015 , the shipment of global computing equipment will reach 2.5 billion units , a year-on-year growth of 3.9% . Among them , the traditional PC is expected to be 0.259 billion units, ultra mobile equipment 62 million units , tablet computer 0.233 billion units , mobile phone 1.91 billion units , other mixing and flip equipment 9 million units .
In addition , shipment of smart phone market is likely to rise 3.7% , which is expected to close to 2 billion . Smart mobile phone market is developing in two extreme directions : high end and low end . In 2014, high end mobile phone whose sale price is 447 dollars is dominated by iOS . At the same time , Android and growth in other open system are mainly concentrated in the low end market whose average selling price is about $100 . As for middle end market , the market opportunity is more and more limited .
Thanks to the stability of PC market , Windows systems growth in 2015 will exceed iOS . The next generation of iphones target of achieving growth will also face greater challenges .
